top of page
BG Image 2.png

Mastering Video Commerce:
The Complete Resource
Center

MELA SHORT VIDEO PLAYBOOKS

Your Guide to Winning with Shoppable Videos

MELA SHORT VIDEOS PLAYBOOK - Fashion & Apparel Edition

Unlock the power of short videos to drive engagement and sales. This playbook provides expert strategies, best practices, and insights on using shoppable videos to maximize conversions and brand impact in the fashion and apparel industry.

Pastel Abstract Illustration Group Project Education Presentation 43.png

MELA SHORT VIDEOS PLAYBOOK - Beauty & Cosmetics Edition

Discover how short videos can transform your beauty brand. This playbook offers actionable strategies, creative tips, and insights to drive engagement, increase conversions, and make the most of shoppable video content.

Pastel Abstract Illustration Group Project Education Presentation 43 (1).png

MELA SHORT VIDEOS PLAYBOOK - Health & Wellness

Unlock the power of short videos to drive engagement and sales. This playbook provides expert strategies, best practices, and insights on using shoppable videos to maximize conversions and brand impact in the fashion and apparel industry.

Untitled design (16).png

MELA INSIGHTS

Trends, Strategies & Success with Videos Commerce

c8d6d0_deb4c7254dc0480b8b6303c772a80674~mv2_edited.jpg

Sneak Peek into Mela Platform's Streamlytics

Brands are constantly seeking innovative ways to engage with their audience and drive conversions. We have been building a little genie we call Streamlytics, a video commerce insights engine. The team at Mela used the data we had from a few livestreams that we managed end to end to create this tool that’s keeping us true to our purpose. This tool is helping brands like Neemli in the cosmetics and skincare industry elevate their livestream commerce activation and boost conversions.

Unveiling the Power of Live Commerce: Analysing Basket Value and ROAS (Revenue on ad spend)

It is beyond doubt that Live commerce has emerged as a formidable force within the retail landscape. This captivating blend of real-time video demonstrations, engaging storytelling, and seamless purchasing options has transformed the way we shop and has driven sales to unprecedented heights.

c8d6d0_821e71158bd440bbad2d83a88564aa55~mv2_edited.jpg
bottom of page