About Mela
OUR MISSION
We're redefining the video commerce landscape.
Born from a vision to bridge the dynamic worlds of live streaming and online shopping, Mela is more than just a platform; it's the future of interactive commerce. We empower publishers and marketplaces with the tools to host vibrant live commerce shoppathons, seamlessly blending entertainment with real-time purchasing experiences.
Operational Excellence
Mela is built by experts from CPG, TV, content production, and eCommerce, with a combined knowledge of over 150 man years, bringing together deep industry knowledge to revolutionize video commerce. We provide brands with seamless, scalable solutions that integrate technology, content, and data-driven insights. Powered by Streamlytics™, our AI-driven script generator and analytics engine optimize engagement and conversions in real-time. From shoppable videos to multi-brand livestream events, Mela delivers the tools and expertise needed to thrive in a video-first world. Our Talent Mela Marketplace ensures fast, reliable access to trained professionals, both in front of and behind the camera. With a presence across multiple countries, we tailor solutions to diverse markets, helping brands maximize impact. Mela isn’t just a platform: it’s a complete ecosystem designed to power the future of video commerce.
WHO WE ARE
Meet the Team
PRESS
Mela in the News
A Smarter Shopping Experience Begins with Video Commerce.
Plug and Play
Our intuitive plugins ensure that integrating a video commerce microsite into your platform is hassle-free.
Real-Time Insights, Instant Impact
Maximum Impact: Leverage Streamlytics™ to track engagement and sales with GenAI-driven scripts optimized from thousands of live and shoppable videos across categories.
Talent Mela Marketplace
Mela trains and connects top video commerce talent—on-screen and behind the scenes—to live projects across all markets, ensuring fast, scalable access to the right professionals for every campaign.
Amplification
Get curated audiences to the event using our integrations into simulcast features that allow the show to be broadcast across the open-web.
LUKE THOMAS
CEO & Co-Founder
Ex-MD Unilever International & CEO Unilever Korea, built billion-dollar businesses, launched Horlicks & Magnum.
SUNIL NAIR
COO & Co-Founder
Ex-CEO & MD Firework India & SEA, Ex-COO ALTBalaji, ex-VP Reliance Jio, ex-Business Head Starplayer (Hotstar), acting CTO.
JOYCE ANDRADE
CEO & Co-Founder, VYDIO
CEO of Vydio, our in-house livestreaming production studio. ex-VP Firework & ALTBalaji, ex-Spuul, Zee, StarTV.
ANAND NAIR
VP - Business Developement
VP Business Dev, ex-YouTube Product Solutions Lead (GCR), ex-Sify Sales.
